Eating Chinese cuisine in less than five minutes
Pica defines the core competitiveness as "five minutes, eating a big meal". The "rapidity" of time and the "grand sense" of a big meal form a strong contrast, clearly showing the benefits of the product. The image uses the top view of a pot of dishes as the main body, which allows consumers to have an instant visual pause. Customers can buy whichever pot of dishes they want to eat, just like ordering in a restaurant.
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