Kitsch Couture: Everyday's Elegance

otavio santiago, art direction. project : kitsch couture
otavio santiago, art direction. project : kitsch couture

TCS Graphic, the venerable printer in Belo Horizonte, has embarked on a calendar project that's nothing short of a creative masterpiece. This innovative venture, conceptually birthed by your very own vision, and meticulously designed by the talented Otávio Santiago, brings together the finest talents in the fashion industry of Belo Horizonte.

Capturing the essence of everyday life in a charming Kitsch style, the calendar project features striking imagery courtesy of the renowned "Mineral Studio." Each page of this calendar becomes a vivid tableau, a reflection of ordinary moments made extraordinary through the lens of high fashion.

otavio santiago, art direction. project : kitsch couture
otavio santiago, art direction. project : kitsch couture
otavio santiago, art direction. project : kitsch couture

With Otávio Santiago's artistic direction, this calendar transcends mere timekeeping, becoming a true work of art. It not only pays homage to the vibrant culture of Belo Horizonte but also highlights the boundless possibilities of print as a medium of creative expression. TCS Graphic's dedication to excellence and innovation shines through this project, a testament to their commitment to transforming ideas into tangible, tactile works of art.

otavio santiago, art direction. project : kitsch couture
otavio santiago, art direction. project : kitsch couture
otavio santiago, art direction. project : kitsch couture

Concept: otaviosantiago.com

Photo: Mineral Image

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