Fresh Harvest Direct

The business case revolves around the challenges faced by consumers like Mrs. Agnes in obtaining fresh and perishable food items, leading to potential food poisoning. Mrs. Agnes went shopping for food on Saturday, intending to prepare meals for her family on Sunday. However, due to unforeseen circumstances, she couldn't start cooking until 3 am on Sunday, only to discover that some of the items she bought had already gone bad. This situation is not unique and has been reported by many, making it a leading cause of food poisoning in some areas.

Solution: To address the challenges of obtaining fresh and safe perishable food items due to long supply chains, the proposed solution includes shortening the supply chain, improving transportation, supporting local farmers etc.

Software use: Figma