Two Acres - visual identity

Two Acres is a small, two acre, rewilding project, that sells produce, wild flower seeds and cards depicting the birds that feed there.

Kathy, the artist who runs the site, had originally intended to call it Wild Radish, but as this name was already being used by a well-known cooking site, I suggested a new name that felt more personal to the project.

The logo, representing a bird, can be applied to seed packets and tags with a rubber stamp, cutting out printing costs. I also suggested that her paintings were cropped to add a dynamism to the cards she now sells. These are now sold successfully at Jeremy Clarkson’s Diddly Squat Farm Shop.