Blissful Bites - Logo & Visual Identity Design

Blissful Bites is a delightful artisanal bakery that specialises in creating a wide range of delicious pastries, cakes and desserts. They aim to have something to cater for everyone, bringing joy to their customers’ lives. The brief was to produce a minimal and elegant logo design that effectively represented the company’s approach.

I chose to create a design that combined the idea of a whisk and a heart shape. The whisk provides both a link to the baking industry as a whole and Blissful Bites’ target customers. A whisk is used to make a mixture and Blissful Bites appeals to a mixture of different people. The heart represents the fundamental love for baking that the business is based upon.