Choices of Life

One of my personal goals this year was to do more work with non-profits, donating some of my time and design work to organizations in need. While I've done a little pro bono work this year, none has been to the extent of something like this.

Choices of Life is a non-profit organization devoted to helping young mothers with the life choices they face when they find out they're pregnant. I wanted to bring a more professional, youthful, and feminine vibe to this brand.

I've always wanted to do this kind of work and look forward to doing more stuff like it. Making time to do this kind of work was difficult but worth it. It was presented to the board earlier this week and am stoked to find out how this unsolicited redesign was received :)

Once we solidify the identity, I'll be working with them to revamp their print and online presence. Hopefully more shots to come!

A larger portion of the presentation is attached.