SendingMe - Branding for decentralized encrypted messenger app
About the project
SendingMe is a decentralized real-time encrypted instant-messenger platform that creates a realm of freedom, security and fun.
Their mission is to provide Web3 communities, developers and users with the tools and platform they need to communicate openly and securely.
About the logo
Balancing between bold and soft, massive and smooth shapes, the logo perfectly reflects the modern generation.
Inside the soft square (reflects friendliness) there are 2 parts that represent parts that tend to each other - teamwork. It is also an image of two message bulbs, two users who exchange messages.
The horizontal logo is the main one, as it is most convenient for use in website and application layouts, and social networks when it is important to fit text into narrow horizontal spaces.
Color palette
Our primary color palette should be used in all communications to give our brand a consistent and professional aesthetic.
White is used primarily as a background color, as well as text color on a black background. Black is the main color of the text, it can also be the background in some cases. Blue is the logo icon color and can also be the color of some UI elements or icons.
Our secondary color palette should always be used together with our primary color palette in digital ads, illustrations, presentations, printed campaigns, etc.
