Building informed leads

The best converting enterprise landing pages work to simplify and visualise the product benefits while giving lots of of low-friction opportunities to become a lead. Language should be scannable and summarise the product quickly to reduce bounce rate, then systematically step a viewer through key benefits, while building product intrigue and offering clear direction of next steps.

After de-risking the purchase (case studies, reviews etc) and humanising the sales team, the final CTA should feel like the logical next step to most buyers.

501%

Increase in B2B leads.

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