Olympic Academy - Rebranding

The Argentine Olympic Academy (AOA) is part of the Education Commission of the Argentine Olympic Committee (COA). Founded in 1982, since then it has organised an annual youth session attended by representatives from different national federations and regions of the country, providing knowledge to coaches, teachers, students and athletes.

The AOA sessions discuss current sporting and academic topics in accordance with the International Olympic Academy (IOC), based in Athens, Greece. Olympic values such as excellence, friendship and respect are taught and transmitted through sport and education.

We redesigned its visual identity with the aim of transmitting the Olympic values that the Academy promotes. We focused our search on generating a synthetic, attractive and organic logo. We decided to use the letter A as the main sign and to build it in a composite form. We generated a strong and recognisable symbol with different variants for its application. The identity is completed with a series of clean and minimalist institutional pieces, maintaining the primary colour palette inspired by the Argentinean flag.