Favor Icons

Rarely does one have the opportunity as a designer to build the entire identity of a fun, energetic and growing brand like that of Favor, so needless to say our creative team is pretty excited. I can't wait to see how this brand evolves over time.

Here's a first pass at iconography. Mainly we've focused on the brand's "Anything Delivered" message by coming up with hundreds of icons to represent all stuff Favor can and will deliver: vegan take-out, iguana pet food, cinder blocks, aspirin for hangovers, new underwear because ya sharted yourself, yeah, we can get all of that.