LABS Photography Styles

Working on defining the photography styles for a company Focus Lab is in the middle of branding.

When nailing down the style I have to cover the messaging (emotive and subject matter) and define the photography style that not only aligns but also furthers the brand.

**Messaging
__emotive direction
explorative
innovative
limitless
bold
smart/professional
authentic

__subject direction
lifestyle—natural, clutter
creative agency
candid—NOT camera aware
stylized—faces not important, human presence is

**Photography Style
bright
slight contrast
true to color (no tweaks of coloration)
overlay splash/line of color

A supplemental style will be created - for headshots and the like.