UI/UX Redesign Case Study: CloudForecast Marketing Site
Overview
CloudForecast is a bootstrapped startup specializing in AWS cost management. Their mission is to simplify AWS cost monitoring and help Engineering, SRE, Infra, and DevOps teams optimize their budgets and get rid of excessive expenses. CloudForecast constantly improves its platform to provide its customers with effortless AWS cost savings.
SaaS Company: CloudForecast
Industry: Technology
Challenges
They approached SDB Agency with several issues concerning their marketing website's user experience. Their website had poor scalability, the need for coding for minor changes, lack of a backend, poor on-page SEO, issues with Technical SEO, and outdated website visuals and user experience.
Goals and Objectives
Improvements were needed for CloudForecast’s website’s design approach and user experience to increase user engagement. Their primary goals were:
Create a better design aligned with the target audience.
Improve user experience for better engagement and satisfaction.
Enhance the website's performance from an SEO perspective.
Collaboration and Research
SDB Agency collaborated with CloudForecast's team to make clear project goals and objectives. After gathering insights from the founders, we understood the main tasks and prioritized improving these areas:
Better user experience.
Scalable website foundation using
WordPress.
Align SEO with business goals.
We worked on research methodologies like creating personas, analyzing data provided by the founders, and utilizing Google Analytics to gain insights into CloudForecast’s target audience's needs and preferences.
UX Audit and Design Principles
Our team performed a UX audit of CloudForecast's existing marketing website. This involved testing the website across multiple devices to identify issues. This also includes using analytics and predictive AI heatmaps to look for opportunities and understand the visibility of calls to action. SDB Agency implemented several UX design principles and best practices during the redesign process. This includes:
User-centricity: Focusing on creating solutions that address user problems.
Consistency: Maintaining a consistent experience throughout the website.
Hierarchy: Ensuring intuitive navigation and ease of use.
Context: Designing with an understanding of users' circumstances and needs.
User control: Providing users with control over their interactions.
Accessibility: Prioritizing inclusive design for a wide range of users.
Usability: Ensuring the product is easy to use and navigate.
Implementation and Feedback
One of the challenges when implementing the UX design improvements was aligning the product previews with the technical/engineering teams. Thanks to collaboration tools like Miro, SDB Agency seamlessly bridged the gap between technical and graphic elements.
Even though CloudForecast didn’t offer external user testing or feedback sessions, internal testing gave us valuable insights. Besides that, the community and existing customers showed positive feedback when using the site.
Outcomes and Impact
Even though specific metrics and data points were unavailable, CloudForecast experienced a notable improvement in user experience due to the revamped UX design. The website now offers a more intuitive and engaging journey for visitors.
Summary
We have successfully improved CloudForecast’s marketing website's user experience by focusing on design principles that prioritize users, conducting thorough research, and implementing strategic approaches. The site is now significantly more engaging due to the UX design improvements.
The revamped website has positively impacted CloudForecast's brand awareness and offered its target audience a more seamless user experience.