CF Masonville Place - Game Promotion

OBJECTIVE

As a group of 3, create a game promo for CF Masonville Place mall in London, ON with the aim of attracting more customers and foot traffic to the businesses and the mall. We had to select a board game of our chose to partner with the mall.

PROCESS

We first started off brainstorming what board game we wanted to use as the base of our game promo. We decided on going with the strategy game Catan as it was at the time (still is) a popular board game, we took influence from McDonald’s monopoly game promo as inspiration of an already established game. As part of my assigned duties within our team I was in charge of designing the game board, banners, and landing page. From there, I went ahead and did mockups to show the game advertise in different environments such as a bus stop, mall booth, social media, and website landing page.

For the overall design, I wanted to keep it like the Catan board game but also add features that were relevant to the Masonville mall as well, that way they both were tied together. My team member oversaw designing the character cards that would be collected when customers made purchases at any of the stores in the mall which they had to collect to win a prize. We decided on going with both an app/online version and a physical copy, that way it would accessible to all customers and also to make it more convenient to play anywhere.

MEDIUM/TOOLS USED

Adobe Illustrator

Adobe InDesign

Adobe Photoshop