AI CAMPAIGN FOR STORVO

The creation and art direction of the futuristic JUST STORVO campaign was spearheaded, centering on a minimalist collection influenced by avant-garde Japanese design.

Through advanced technology, collaboration with accomplished Art Director Guidolin Renato allowed for the meticulous development of captivating images portraying a utopian future where humans and cyborgs coexist in harmony.

All AI images for the Storvo campaign were generated using Midjourney and prompt engineering. By experimenting with various prompts, high-quality, photorealistic images were achieved depicting stylish humans and cyborgs. Refinement of all AI-generated images in Photoshop prepared them for the final campaign. Working closely with the design team ensured alignment with creative direction.

This innovative campaign boosted Storvo's brand and increased online engagement. The AI images were featured across Storvo's website, social media, and select print ads.

By leveraging emerging AI and machine learning, the visual design challenge was solved unconventionally, pushing creative boundaries through new image-generation tools.

As the lead, the right models, prompts, and techniques were determined to achieve Storvo's desired visual style. Iterations were presented to the team for feedback and improvements. Expertise in AI was crucial for the campaign's success.

The futuristic images compellingly served the tech-forward vision for Storvo's campaign. This project showcases skills in AI image optimization, collaboration, and creatively leveraging technology..