Stillwell Collective

🌱 Logo design for a tattoo lifestyle brand aiming to preserve the integrity and longevity of tattoo art.

The clients, Tyler & Katie, envisioned an impactful visual identity that will help the brand build recognition and foster loyalty.

📜 They didn’t want anything stereotypical for the tattoo industry, but an elaborate approach inspired by historical graphic design and traditional Japanese art.

I created a combination mark that consists of a vintage, hand-drawn script and an icon depicting two skulls merging into one. On the sides are the sun and the moon, symbols of masculine and feminine energy.

💀 For the colors, we chose a simple, warm palette to communicate the brand’s values of sustainability and community.

Once the main logo was finalized, we developed a comprehensive logo suite with multiple logo variations, submarks, wordmarks, and monograms.

What do you think, did I capture the client’s vision well?

💬 Let me know in the comments!