giffgaff - for you. for us. for all.

Communicating the story of giffgaff becoming a B-Corporation business through illustration and motion graphics.

Creating a series of Instagram stories and OOH touchpoints, communicating what it means for giffgaff to become a B-Corp business. The campaign utilises characters to represent the wider community, the individuals and smaller communities that benefit the most from this change.

*featured on AUB’s website promoting BA(Hons) Design for Sustainable Futures