Magnetic Ward

Finished up an identity for some good friends who are starting up their own design shop in Oregon.

The icon is an abstract "MW" monogram, and symbolizes design creating a meaningful attraction to brands. The angle of the bolt also hints at the pull between two poles, but is really meant to represent the force field between 2 magnets (which I elaborated on in the attachment; showing a secondary halftone pattern that they'll use in other materials).