Creative Lead Performance Advertising

Scalable advertising has moved away from audience targeting being the key predictor of success, and towards creative excellence. To scale leads we needed to create a range of new ads each month while testing our assumptions of what makes people act. We then used those learning to refine ad creative towards performance and reinvest budgets in our most profitable ads.

Testing & Scaling Ads

We were asked to build a recruitment campaign to reach out to young planet conscious electricians and what better way to engage with them than on tiktok. Leaning on the expertise of our Gen-Y tiktokers within Double, we created a series of ads that were a combination of on trend, future proofed and maximised watch-through.

The result? We had to turn off the campaign early because the HR team was overwhelmed with applicants. With a media spend of less than 2.5k, over 350 leads and a CPA of $6.71 it was fair to say the future’s looking bright for Lightforce,

800%

Increase in qualified leads directly attributed to our ads.

425%

Increase in website conversion‍ across web & landing pages.

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