Pathlock's new responsive website strikes a balance between simplicity and substance, featuring an intuitive Mega Menu, tasteful animations, and modern UX/UI solutions that collectively enhance user experience and invite deeper engagement with their offerings.

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Created with adchitects

Pathlock is a company that provides essential services to some of the world's largest organizations, helping them automate their security processes and access controls.

As part of the project, my role was to refresh the brand's identity by redesigning its colors, typography, and graphic assets. I also worked on the UI design of the company's web application.

The challenge was to create a clear and straightforward design that would facilitate the user's access to the different security measures and tools offered by Pathlock. My main goal was to make the platform's features easy to understand, navigate, and use, providing an intuitive user experience to the company's clients.

Integrations

As part of our comprehensive project with Pathlock, we embarked on the task of showcasing their extensive catalog of 140+ integrations, each playing a pivotal role in their service ecosystem.

Our goal was to create an easily accessible and informative listing that would serve as a valuable resource for both existing and potential clients. To achieve this, we designed a user-friendly integration page with dynamic filtering options, enabling visitors to quickly find the solutions they need. Each integration's dedicated page template offers a comprehensive overview, showcasing the benefits and capabilities of the respective integration.

Mega menu

In the Pathlock project, we tackled the challenge of enhancing user navigation and engagement through the implementation of a dynamic mega menu. The previous navigation system posed usability issues, hindering users from easily accessing the vast array of services and products Pathlock offers. To address this, our team designed and deployed a visually appealing mega menu solution that not only streamlined content organization but also significantly improved the overall user experience.

With strategic categorization, eye-catching visuals, and responsive design, the mega menu now serves as a gateway to Pathlock's offerings, boosting user engagement and reducing bounce rates.

Case studies template

In the project, we also faced the challenge of designing a versatile and captivating case studies page template. This crucial element serves as the showcase for Pathlock's success stories, highlighting their achievements and capabilities. The result is a captivating template that seamlessly integrates multimedia elements, such as videos and images, to engage visitors and provide a richer understanding of each case study.

Branding refreshment

We undertook a comprehensive branding refreshment initiative as well. We recognized the need to revitalize Pathlock's visual identity to better reflect their values and aspirations. We decided on a harmonious combination of colors: a fresh and vibrant green paired with a sophisticated navy blue, complemented by a light grey for balance. These colors not only exude trustworthiness and innovation but also convey a sense of growth and reliability—traits that align perfectly with Pathlock's mission.

To complete the brand transformation, we selected the 'Satoshi' font, known for its clean and modern aesthetics, providing a distinctive yet approachable typographic identity. This font choice enhances readability and reinforces the brand's commitment to clarity and transparency.