What is a good idea?

A designer’s job, at its core, is to come up with good ideas.

Those were the words I was told when speaking with a manager of a highly-esteemed design studio; the job wasn’t necessarily to design great brochures, packaging, or identities, but to come up with great ideas.

But what makes an idea a good one?
How is an idea different from a concept?
And what does creativity mean?

It is important as designers to be able to define exactly what these terms mean for us to provide them.

Read more on my content-filled blog post:
http://www.samleedesigns.net/what-is-a-good-idea/