Girl Dinner | Branding and merchandise

Ever heard of 'Girl Dinner'? It's not just a trend – it's a controversial snacking revolution that's turning heads on TikTok and beyond!

 

It all kicked off with Olivia Maher, a showrunner's assistant who showed off her epic dinner masterpiece (?) – think cheese, grapes and pickles! Now, "Girl Dinner" means meals made of snacks, sides, or random goodies.

 

What if we turned this trend into a brand? A brand that includes lunch boxes that rock your style, stickers that flaunt your flavor flair, shirts that make your taste shine and much more.

Color Palette

From the playful sass of pink to the exploratory spirit of neon light green and the empowering vibe of purple, each color adds a layer of excitement to the experience. It's a color story that captures the essence of the trend – bold, unconventional, and unapologetically unique.

Cheeky Photography

When it comes to photography, let's add a dash of spice, shall we? Think bold, vibrant, and yes, a little saucy. The photos used on social media are a celebration of the trend's audacious spirit.

Programs used:

Adobe Photoshop for the logo and mockups (+Generative Fill)

Adobe After Effects for the animations

Photos from Unsplash