Paat Designs Identity 🌺☀️🛶

Really excited to share this identity work I did for this company based out of Miami who wanted to provide these amazing pieces of functional art.

Coming all the way from Bali, each boat has 10-15 years of history before they get transformed into beautiful, one of a kind shelving units, handcrafted by a father/son duo in Indonesia.

The identity is modern & fresh, while communicating the luxury, history, and handcrafted value. This was done by creating a handcrafted wordmark, balanced with an abstract/modern icon, fresh colors, and vintage style typography lockups.