High MTN Heli

As the lead designer for High MTN Heli, an exhilarating enterprise specializing in helicopter skiing escapades amid the profound powder of Jackson Hole, Wyoming, I spearheaded the transformation of their website. My involvement spanned the full design lifecycle, encompassing initial ideation and meticulous information architecture, through to execution, encompassing development and copy refinement. My objective was to elevate the brand experience, employing strategic design principles to optimize the presentation of information for an unparalleled user journey. A focal aspect of the project involved seamlessly integrating their merchandise range into a cohesive ecommerce framework, thereby augmenting sales and streamlining the management of their online store.

Website redesign, information architecture, wireframing, web development, ecommerce design.