Learning Team Style Guide is a content resource that I created for my team at Instacart.

Overview

In my role as a Content and Program Manager, I recognized the need for a cohesive and user-friendly resource that would not only streamline content creation but also ensure consistency in our Shopper Learning materials. To address this, I spearheaded the development and implementation of the Shopper Learning Style Guide, a comprehensive guide tailored to our team's needs.

Challenge

The team's work required a unified reference point to maintain a consistent brand voice, design elements, and content structure across various learning materials. Additionally, with a growing team, it was essential to provide efficient training on utilizing the style guide effectively.

Solution

I took the initiative to create the style guide, a comprehensive document that encapsulated our brand standards, content tone, voice guidelines, design principles, and best practices. To make it easily accessible, I organized the guide with a user-friendly table of contents and included a cheat sheet summarizing the most crucial guidelines.

Implementation

To ensure successful adoption, I conducted training sessions for the team, showcasing the guide's importance and demonstrating how to navigate and apply its principles effectively. Through interactive virtual workshops, team members gained hands-on experience in using the guide for content creation, design decisions, and overall content alignment.

Results

Our team achieved a newfound sense of consistency across learning materials, resulting in a stronger brand identity and improved user experience. Secondly, the ease of reference provided by the organized structure and cheat sheet significantly reduced the time spent searching for guidelines.

Impact

I not only equipped our team with a powerful tool for streamlined content creation but also established a foundation for efficient collaboration and quality assurance.

This case study showcases my ability to conceptualize, develop, and execute initiatives that optimize processes, enhance brand identity, and elevate user experiences—a testament to my commitment to effective content strategy, program management, and design integration.