ESTO | Website & Brand Identity Design | Fintech
Partnership
ESTO stands out for its innovative payment solutions catering to online and in-store commerce. Over four years, the company has established itself as a leading financial partner, including the largest retailers in the Baltic. ESTO began its journey of a total rebranding where our team played a vital role in achieving the main objectives: revamping the brand identity to reflect its innovative spirit and creating a new website aligned with the company's new identity, business objectives and customer-focused approach.
Solution
The previous brand identity of the company did not effectively convey its innovative and visionary spirit. We have established and incorporated ESTO's fundamental principles into the brand's visual design. By developing a comprehensive guide for working with photos, logos, a brand book, and the website, we ensured consistency and maintained the mood of the identity throughout all touchpoints.
Hello there 👋 We're delighted to welcome you here 😊
Feel free to discuss the partnership with us via email 📧
Solution
Together with the company team, we looked at the services, markets, types of users and goals for a better vision of the future website. We decided that people's interests should come first. To create a user-friendly experience, we put people's interests at the forefront. We aimed to ensure effortless navigation, easy access to services, the affiliate network, and the user portal. By separating and tailoring the products for different sectors, we ensured that users could find relevant information without confusion. The site's design, characterized by responsive components, graphical prompts, and thoughtfully chosen photos, reflects a commitment to customer care and aligns with ESTO's strategic objectives.
Visionary
Lightness, transparency, and openness were inherent in the ESTO's service and became the basis for their visual style, reflecting those traits on an emotional level. The website is an organic evolution of the new company's identity. And we ensured no gap between the site's mood and the user experience. We wanted to care and openness to be read into the ease of user experience and approach to content. The platform now facilitates easy guidance for people from B2B and B2C in the company's vast infrastructure. We believe that the work accomplished will contribute to ESTO's rise as the top partner network in the Baltics and expand into new markets. It brings us great joy to collaborate with these tech-savvy guys.
Let's make a project together 📧
Follow us 📲