usmall

★ usmall - online store of branded clothes and shoes from the USA

Task: To develop a corporate identity and system that can be easily scaled to different communication formats, primarily for website banners, newsletters and social networks.

★ Solution: To set ourselves apart from the competition, we need to have a recognizable style with our own character.

To find the truth I decided to use archetypes.

In this case, the archetype of the researcher was appropriate.

We use the desire of our target audience

to travel and discover new experiences.

We love freedom and are always looking for ways to express ourselves.

We help to express individuality!

Basis: Freedom / Discovery / Courage

★ Style system: Lines are the way, flow, search, journey.... Geometric elements are - emotions, discoveries, insights.... All elements are built on a diagonal grid,

then we add roundings from 20-200 depending on the situation.

The system is variable and allows you to quickly create complex style elements and patterns without wasting time

The layout system is based on two grids - vertical and horizontal - both of which are tied to a value of 28px for desktop and 12px for the mobile version. Composition, rhythm, typography are tied to the grids.

For block layout we use different variants, test them, leave the best ones, try new things ;)

★ Bottom line: Creating a corporate identity significantly increased brand awareness, which led to a doubling of sales, and optimized design elements reduced task time and increased efficiency

Read more in the case study on Behance https://www.behance.net/gallery/178750835/Usmall.

For collaboration, write to Telegram - https://vk.me/dmitriy_lu4

#ecommerce #usmall #brandstyle #identity #lu4_design