Rentomojo - App Redesign
Problem Statement
RentoMojo revolutionizes the rental experience, offering designer furniture, cutting-edge gadgets, and popular appliances for rent across major Indian cities. Users can access premium products at a fraction of retail costs through a straightforward monthly fee. Ordering is effortless via the website or app, with speedy delivery available in key cities like Bangalore, Mumbai, Delhi, and more.
However, user analysis and research revealed challenges. The app's information structure is intricate, while filtering and sorting options are limited. This complexity hampers seamless user navigation, making it challenging for customers to find the ideal furniture piece.
Conclusion
1. Homepage Enhancement: The home page becomes a central hub for user interactions, offering essential app functions. It features a clean UI with quick reviews, categories, and "shop by" options. Notably, recommended articles are placed at the top.
2. Streamlined Search: The search page now incorporates trending keywords, popular products, and newly launched products to simplify user searches.
3. Category Tabs: The "quick review" feature extends to the corresponding tab in the category section. Tabs include "Packages," "Furniture," "Appliances," and "Fitness." These tabs allow for easy sorting and filtering of products.
4. Enhanced Product Details: The product detail page introduces the Apply AR option, enabling users to visualize furniture in their homes through augmented reality. It also leads to a "Compare Tenure" page, aiding users in selecting the most suitable rental period (3, 6, or 12 months).
5. Efficient Cart and AR: The cart section gathers additional product details, offering invoice and order summary downloads. The AR function assists users in visualizing selected products within their living spaces, enhancing their decision-making process.
These strategic enhancements create a more user-centric interface, empowering users to efficiently navigate, explore, and visualize products, ultimately enhancing their overall experience on the app.
Check out the entire project at https://www.behance.net/thisisshreyagari