The design:

The empty state of the Projects Tab of Narrato.

The goal:

To encourage the user to start creating their first project.

The challenge:

How to use that empty white space and turn it into a section to guide users on how to create their projects and learn more about it without loosing focus on the main thing, creating a project.

The outcome:

With just 3 simple elements, that empty white space has become a section to guide users and help them find the value fast.

1️⃣ The illustration acts as a visual support to avoid losing our users’ focus with just text.

2️⃣ A short, direct message with an excited tone of voice catches the attention of the users.

3️⃣ The call-to-action is an access point to the entire flow of creating their first new project.

So, what do you think? 👀

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UserActive is a product design agency for B2B SaaS. We’re on a mission to help SaaS Founders create meaningful products users love.

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