Flowbox – Branding

Tomas Rendla (CEO) was about to scale his company Flowbox worldwide. 🌍

But he was blocked by their old and untrustworthy brand. 😓🚫 It was super hard for their customers to get what Flowbox actually does. He was afraid that the world won't take them seriously. Companies with great products shouldn't suffer from undeveloped identities. 💡

I felt that it could ruin his otherwise promising venture. 😬 I've been helping CEOs in similar situations for a decade. When Tomas asked me to help, the plan for him was simple:

• Diagnose where he sees themselves in 3 years 📈🔍

• Revisit the value proposition ✅💎

• Set new core essence, tone of voice, and visual style 🌟🎨

• Build up fresh content 📝

• Let it shine through all channels ✨📢

I told him: "If you wanna unlock the global growth for Flowbox – let me help you rebrand it."

He agreed. After a month of hard work, we released a completely new corporate identity that won 5 design awards (4 CSSDA and CSS Winner). 🏆🎉 Tomas differentiated Flowbox by bringing original value to the market, and their customers love it. ❤️ He grew Flowbox to 12 new countries from Portugal to Australia. 🌍✈️

Without the redesign, he wouldn't be able to set up these new partnerships and achieve worldly success. 🤝🌟 So glad we met. So proud of Tomas. 👏🎉