What is Instant?

Instant is the 10 minute food delivery service started by Zomato last year. The fulfilment of our quick delivery promise relies on a network of dense finishing stations, that are located in close proximity to high-demand customer neighbourhoods. For Instant, we partnered with top brands in the food industry like Gulab, Dana Choga, Natural's and many more.

Imagine savoring the ideal meal – delectable snacks from Om sweets, a hearty main course from Baba's, and a delightful ice cream from Natural's – all in a single order, arriving at your doorstep within just 10 minutes. Your cravings, instantly satisfied!

The need to revamp

The original menu for Instant appeared almost identical to that of any other restaurant. However, Instant is far beyond a conventional eatery; it resembles a dynamic food court, offering a diverse range of your favorite dishes from various sources. As such, it became crucial to spotlight all the partner brands available for users to select from, ensuring that this aspect was emphasized in connection with each and every menu item.

The solution

• Updating the header

  We enlarged and intensified the header, strategically displaying the top-selling items for maximum impact.

• Brand on Instant

  Beneath the header, we implemented a convenient rail of brand filters. This addition simplifies the filtering process, effectively showcasing all the accessible brands.

• Incorporating brand tags

  Each dish now carries a brand tag, streamlining the user's decision-making process and facilitating swift scanning through the menu.

• New on Instant

  Due to our consistent collaboration with new brands, the menu changed frequently. This section was incorporated to spotlight the latest additions to the menu.