Cafe 547 Branding

An exciting addition to the All Hallows' School campus, Cafe 547 provides full cafe service, barista-made beverages and homemade baked goods. The cafe is nestled within the school, set underneath a giant fig tree.

My brief for the branding of this new venture was to evoke the natural elements surrounding the cafe, create a brand that students and adults alike would connect with, and craft something that felt like more than simply a cafe logo. 

After numerous consultations and digging deep into the brief and what was needed for the cafe, the below branding was created. Reminiscent of the prominant fig tree adjacent to the cafe, this logo combines a classic circular shape with a detailed tree motif. 

This delicate tree design is also a subtle nod to the Wellbeing facet of the school - an indication that Cafe 547 is a place to relax and unwind, and take a moment away from study or work.