University Project x Feedly

This is the outcome of a university lab I did in 2022 with some friend. The lab was about UX and Visual Design by Valentina Basso.

This project is also made by: Andrea G. B., Jessica C., Federica B. and Lorenzo G.

The whole project is in Italian so I'm showing off just a few things.

It all started trying to understand "who" was Feedly: its mission, vision and what made it different from other competitors (e.g. Flipboard).

Then we analyzed the whole visual identity of the brand: colors, logos, illustrations, typography and personality both in the contents and in its social networks strategy.

As a UX Research we searched for both positive and negative feedback from websites like Trustpilot and then studied some User Personas and User Journeys.

After analyzing all the information we got, we started brainstorming about what may be changed, what deleted and what created.

Completely focused on the mobile version (that was the most criticized by the reviewers), we decide to do some arrangements: here you can two of the wireframes we did.

And here is whole view of the changes we thought as a high fidelity prototype.

I repeat: the whole project was done by all of us, so if you liked our design connect with us.

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Press 💜 if you like our design and share feedback!