UI/UX Design Direction

The creative team designed a brand identity that could work across the website and all other digital channels. We knew we had to create a premium, yet artsy website that showcased the best Artist in New Zealand.

The site was structured to summarise, inform and convert website visitors into a ticket purchase. From showcasing a range of art, visualising key features, building premium options, our goal was to reduce the friction of a ticket purchase while building urgency/exclusivity and intent to purchase artwork during the event.

Mobile-first Lead Generation

New Zealand’s art shows typically rely on traditional advertising and existing audience lists for sales but we knew this was an expensive and dated approach. Art In The Park wanted to challenge this with a digital approach that heroed the art, the venue and was accessible to all.

Our team created a mobile and video-first digital strategy that seamlessly blended performance advertising with industry-leading creative to achieve an unheard-of return on investment. Double took ownership of all digital activity, from brand identity and new website to shooting ad content and managing all media spend. As always, everything had a foundation of solid tracking and analytics.

22x

Return on ad spend from ticket & art sales.

180%

Tickets sold over target against original target of 5k.

97%

Increase in revenue against original target.

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