Ads Management

A major goal of this project was to create an advertising and sales strategy that could be reused across future shows. Uncovering key learnings across ads, pricing, targeting, urgency, art preferences, and core messaging were all critical to maximising profitability for this first event, but for confidently forecasting the success of our future shows.

22x

Return on ad spend from ticket & art sales.

180%

Tickets sold over target against original target of 5k.

97%

Increase in revenue against original target.

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