Brand collateral for Proveca
Proveca are an international pharmaceutical company that have rapidly grown in recent years. Showing creative flair within an identity that needs to be very informative and data focused can be difficult. But done in the right ways, such as with print format, striking photography, thoughtful infographics and clear diagrams, can truly provide a competitive edge.
The project included creating numerous B2B materials aimed at promoting Proveca's products to diverse healthcare organisations. The designs had to be clear, professional, and effectively emphasise the advantages of the products. To achieve this, the use of a suite of icons and a bold typeface as a strong communicator were crucial.
Following the brand development, I collaborated with Ice House Design on the creation of brand guidelines, brochure, folder and leaflet design, exhibition stand design, internal templates, interactive PDFs, and a unique dosing calculator, which can be seen below.