Horse Blanket Tags (Visual Identity)

Horse Blanket Tags (HBT) is a small business that embroiders custom blanket tags & bucket straps for equestrians.

The owner, Alle, actually had a previous embroidery business which I created a logo for years ago. After recognizing there was room for improvement (such is the nature of reviewing past work!) we decided to refresh that logo and tailor it better for HBT's specific needs.