Solaris Branding

Solaris is a fictional solar power and panel installation company providing sustainable energy solutions for a brighter tomorrow, today. As a seed-stage startup, they are looking to break into the commercial market to provide an even bigger impact on energy sustainability. I challenged myself to create a sleek, modern, and clean, tech-focused brand that would reflect their high-quality and energy-efficient renewable energy solutions. From vehicle wraps to employee badges for their Installation Specialists it was crucial to design with versatility in mind.

The logo icon is inspired by the Sun's rays shining over houses and powering the solar panels below. Similar in shape to that of an asterisk, Solaris fills the sustainable energy gaps often omitted by their non-renewable competitors.