Flip and Pay

Flipping the Device vs. Flipping the UI within the Single-Touchscreen Payment Experiences

In the realm of modern transactions, the emergence of Single-Device, Single-Touchscreen Payment Experiences has brought forth a unique challenge: how to present essential transaction information and guidance to the Client while optimizing the interaction for both the Merchant and the Client. Two distinct approaches have gained traction: flipping the device and flipping the user interface (UI). Each approach presents its own set of advantages and drawbacks, shaping the way we engage with the transaction process. Let's delve into the Pros and Cons of each strategy in the context of presenting transaction ingredients (such as: Sale Amount, Tip Amount, Cashback Amount) and informing the Client about card interaction.

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