Mommy & Me - Visual identity design for children's brand

Brand's visual communication

Visual communication for a brand should be recognizable and attractive. It should also perform additional functions assigned to it. The Mommy & Me project is no exception. Their visual language includes the use of color, patterns, and the interaction of logo elements with content.

Elements of recognition

The "butterflies" pattern, made from the & element, serves as a background or an accent to direct attention to content.

Also, note how the heart image in the logo connects to happy family photos and emphasizes the importance of the parent-child bond.

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