Breuckelen Athletic

2022

Breuckelen Athletic, a Brooklyn-based gym

Together with my fellow designer, we led the full-scale site redesign from design to development, which I developed out in Webflow. We were also responsible for the brand revamp, including the development of brand identity, tone of voice, and collateral. The brand emphasizes strength with purpose and empowers individuals to lead a healthy lifestyle through fitness, with intentionality and sustainability in mind.

My Role

creative direction

graphic design

UI design

brand development

web dev

copywriting

#websiteredesign #websiterelaunch #branding

Site Relaunch

Full Site Redesign

Campaign Social Posts

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