Prevent Visual Identity
Client: Prevent Industrials
Services: Redesign Brand identity
Year: 2023
Design: Sanjin Halilovic
Prevent Industrials legacy dates back to 1999. What started as a company that specializes in seat covers, quickly became one of the leading manufacturing exporters of Bosnia and Herzegovina. Today, Prevent’s specialty spans across 6 industries; leather, fabrics, cables, components, shoes, apparel and cut and sew. Working for some of the largest brands in the world, there is a reason Prevent is so highly regarded in the local communities.
Concept
We got to play with new elements, typography, colours presentation templates and much more. While the manufacturing industry may not seem too appealing at the first glance to younger generations and not a lot of attention is paid to details, I strongly believe that there is always room for growth and innovations.
The dot, which was already part of the old logotype, has been used as one of the core motifs that will be applied throughout various elements of visual communication, ranging from patterns to the shapes of business cards, web elements, social networks, and more.
The dot symbolizes the strength and potential that Prevent can bring forth across several industries, including leather, wood, and metal.
For this occasion, a new typeface was designed, where the letters were modified in such a way that each one was created within a grid to ensure the most ideal proportions.
