1. Icon Elements

a) Butterfly

• Design Decision: A butterfly isn’t merely a beautiful insect; it's an emblem of profound transformation. Opting for this symbol was a conscious decision to echo the personal growth journey that "Wellness Through Coaching" facilitates. It offers a visual narrative from limitation to liberation, from challenge to change, truly capturing the essence of a life coaching experience.

• Resonance: For those who feel stuck or are in transitional phases of their lives, this butterfly symbol provides hope and inspiration. It assures them of their capability to evolve, change, and come out brighter and better.

b) Balance

• Design Decision: The mirrored design mirrors the intricate dance of balance and harmony in life. It's an intentional portrayal of the equilibrium and alignment that coaching brings into various facets of life, from personal relationships to career growth.

• Resonance: Anyone feeling off-kilter in any aspect of their life will find solace in this symbol. It speaks to their desire for alignment, harmony, and a balanced approach to challenges, promising them a path to holistic wellness.

c) Cycles & Change

• Design Decision: Having two butterflies facing away encapsulates dual aspects of the coaching journey - empowerment and transformation. This design choice showcases the transformative journey clients undertake, emphasizing their journey from dependency to self-sufficiency.

• Resonance: It speaks directly to those at crossroads or facing significant life changes. The symbolism assures them of the power of transformation and the beauty of embracing change, reiterating that they are not alone on this path.

2. Typography

• Design Decision: The decision to employ professional, elegant, and timeless typography was made to assure clients of the high caliber of the services they're investing in. The finesse in the lettering emphasizes the brand's commitment to excellence, assuring clients of both the authenticity and expertise of the coaching services.

• Resonance: Potential clients, upon seeing the refined typography, will immediately understand that they are stepping into a space of credibility, high-quality guidance, and expert counsel.

3. Overall Success

"Wellness Through Coaching" is not just a service but a transformative experience. Through the intricacies of its design, from the metamorphic journey of the butterfly to the harmony reflected in balance, the logo assures clients of a guided pathway to their best selves. For those on the brink of change, or simply looking to achieve more harmony in their lives, this brand offers a beacon of guidance, expertise, and transformative potential.