Level Body Skincare
The Logo
Level Body is a premium plant-based skincare brand that places a strong emphasis on quality. The 'Level' logo effectively embodies the concept of balance through its unique visual representation, highlighting the brand's dedicated commitment to harmony. Their overall aesthetic exudes an attainable sense of luxury, evoking a timeless and comforting spa-like ambiance.
LB's products were captured, showcasing the essence of their offerings with water shadows delicately enveloping them. This technique creates a serene atmosphere, symbolizing sense of moisture and hydration, parallel to the indulgent spa experience.
A carefully chosen sans-serif font blends the double "l's" in "level" to cleverly resemble the number "11." This visual touch pays tribute to the exact eleven ingredients carefully selected for LB's signature formula.
Product Plan
This luxury brand thoughtfully embraces a cylindrical shape for its products, symbolizing unity, eternity. The cylinder bottle not only exudes convenience but also adds an elegant touch.
Customers are presented with two opulent oil dispensing options. The first is a treatment pump, ensuring effortless application without the need to open the bottle, prolonging the product's integrity and extending its lifespan. The second option, a classic dropper, empowers customers to indulge in the oil with precision, allowing them to apply it liberally and precisely to their preferred areas.
Balm Brand
The deliberate choice of a classic black and white color scheme in the design serves to create a minimalistic and pristine aesthetic, allowing the product's radiant golden hue to take center stage. The selection of wide balm containers was purposeful, as they offer versatility for use on both the face and lips, while the spacious opening ensures more efficient and comprehensive coverage.
Unboxed
Level Body is deeply committed to eco-conscious practices, actively working to reduce its carbon footprint. In an industry that produces a staggering 120 billion units of packaging annually, Level Body takes a distinctive path. They opt for eco-friendly cotton drawstring bags embellished with the Level Body stamp, departing from the conventional use of boxes. These bags not only protect their products from contaminants but also serve a range of practical purposes while giving the product a spa-like look and feel.
Photography & Staging
The gift set is not just a collection of products; it's a carefully curated ensemble that exemplifies the craftsmanship behind each individual item. Every element, from the placement of the products to the arrangement of the packaging, has been thoughtfully considered. The composition exudes an air of sophistication and attention to detail that mirrors the brand's commitment to excellence.
Level Body's design and branding effectively communicate their strong dedication to quality, simplicity, and environmental consciousness. Their approach embodies the essence of minimalism and streamlined design. Through a thoughtful fusion of aesthetics with sustainable packaging choices, they clearly convey a brand identity that sets them apart in the skincare industry.