Leo Pharma - Open Up Her World

CGI of a cardboard box unfolding from a supplied 3D asset made utilising assets for a static print ad. Rigged, animated and rendered the box using Modo as it was the format supplied by the retouching house and this meant the textures and lighting were exactly the same as the press version. The transparent render from 3D was just the 2 cardboard textures and the LeoPharma logo included a shadow catcher so the background colour could be changed if needed. Further animation were then layered over the top in AfterEfects and utilised the camera track data exported from Modo.

Mik Shaw
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