LIT — concept

unused visual identity created for LIT Creative Studios — a professional studio concept (that ultimately did not open) that artists, photographers, film makers, podcast creators, etc. could rent out for a specified period of time. All spaces within were to be transformable, equipped with furniture, props and backdrops.

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This design exploration was inspired by the idea that the studio would provide a 'blank canvas' for creativity. Featuring bold, stencil-esque custom lettering, the logo served as a starting point for a number of visual styles and executions, resulting in a very robust and adaptable identity system.

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Full case study here

work created with Launch