A full redesign for celebrity chef Wolfgang Puck’s catering website

The previous design was part of the overarching Wolfgang Puck website, so we reimagined what a website solo focused on catering could be.

It was previously cluttered and difficult to navigate. To simplify the user experience on the homepage and service pages, we nested several categories into slideshow content.

Following in suit, we ditched the confusing form field on the Location page and switched to a drop down and scroll

SETTING THE STANDARD FOR CULINARY EXCELLENCE

WOLFGANG PUCK CATERING

I worked as the lead UI/UX designer with agency Hudson Creative to redesign the website for Wolfgang Puck Catering. The previous website housed all parts of the Wolfgang Puck brand: Products, Dining and Catering. All three parts target difference audiences and thus require their own dedicated site to properly manage client flow and highlight the celebrity chef’s sought after international brand. The original catering portion of the website was very difficult to navigate, with a confusing site map and navigation. We simplified the site into easily digestible categories: What We Do, Locations, Careers, and Contact, and then really flexed on the What We Do section with organized sub categories that properly highlight the different facets of the business. With a minimal color palette, large elegant photography and simple typography and interactions, we were able to marry the top-of-its-class brand with an elevated web design and user experience. Coming soon: Wolfgang Puck Dining!

Agency: Hudson Creative

Web design: Michelle Silver

Photography: Wolfgang Puck Catering + third party

www.michellesilverdesign.com