Brand Identity: Idle Recipes

Idle is a personal passion project of mine. The visual identity has gone through several iterations and changes, and I'm sure a few more are in store. Idle is a designed space for recipe development and recommendations. The site is entirely centered around sharing without an ask for a return. Devoid of SEO-driven blogs, or product placements, the sole mission of Idle is to encourage others to find joy and fulfillment from ingredients and cooking.

You can view the brand in action on my substack here.

Software: Adobe Illustrator, Adobe Photoshop

Above: Images manipulated in Photoshop to create a risograph print style.