Baad Postal's Brand Identity
"Baad Postal" (literally wind) is a postcard brand focusing on working with young emerging artists.
We designed a brand identity that represents communication, in a humble sincere way. In order to convey a feeling of familiarity, energy and friendship.
And created a bird mascot to play the role of a messenger, combined with subtle curves that represent movement (just as the wind) and at last choosing a vibrant red color to manifest the essence of the brand which is bringing people closer to each other through communication.
