FACEBOOK AD CAMPAIGN

Western Union

I was given a campaign task to design two variations of display ads, with the sole aim to get more downloads, by introducing the new ongoing deal and the benefit of using western union.

After much deliberation, I didn’t want to go off-brand to keep that same cohesive bright color choice and typeface. 

For the first variation, I designed it around the on going “Zero dollar transfer fee for the new users to signup to the platform”, for this, I wanted a more fun/exciting Image and made a motion graphic video for more engagement to make people feel relaxed and read more. 

For the second variation, I went for the benefits of using the platform. So I pinpoint some key benefits to show the viewers the robust functionality the platform has, so I chose a more family-friendly video and inspiring sound just to show the demographics that will benefit from these.