Vibe branding for cozy blankets

The Fortune — vibe of magical moments

"The Fortune" is a brand from Canada for more than just blankets. This is a journey to happiness and comfort that begins with the first contact. Each thread, each weave, each design, like a page of a magic book, reveals stories full of warmth and joy before you. When you hug this blanket, it is as if you are meeting with an old friend who has been waiting for you to give you a cloud of comfort at any moment.

Just feel...

Exhausted after a long ascent into the mountains, you stumble upon a small log in the forest. Without yet glimpsing the breathtaking sight that lies between the trees, you decide it's time to pause. As you unfold your tent, you light a mysteriously flickering campfire, a source of warmth for both your soul and heart. Settling by the fire's gentle embrace, sipping on the bittersweet cocoa with a hint of marshmallow, you gaze upon the sunset.

Your hands cradle the warmth of the cup, and you find yourself cocooned in a red plaid woven from the softest sheep's wool. This simple blanket creates an atmosphere of comfort and solitude in this fleeting moment, as you watch the day's brilliance melt into the horizon.

Logo "Eternal Companions"

The "Eternal Companions" logo skillfully conveys a sense of coziness, a connection with the night sky, and the significance of journeys. The central visual element of the logo features stars, while the brand emblem showcases an image of a red plaid, which becomes not only a symbol but also a metaphor for comfort and tranquility in the journey of life.

Set against a backdrop of the dark night sky adorned with sparkling stars, the image evokes a feeling of magic and the enigma of the night. The stars align around the traveler, resembling a shimmering halo around them, to underscore their role as constant and eternal companions in their life's journey.

Each star in the logo emits a warm light, serving as a reminder of hope and endless possibilities.

The red plaid plays a central role; it embodies not only the concept of comfort and repose but is also associated with fire, creating a connection with the campfire and warmth, adding depth to the logo.

The "Eternal Companions" logo conveys the idea that a journey is not only a physical process but also an inner growth, supported by the light of the stars and the coziness of rest. It invites one to pause for a moment, feel the embracing warmth of the plaid, and realize that regardless of the darkness of the night, bright moments are always with us and await ahead

Thx card :)

A thank you card was designed to be included with every order to convey value to the customer in the vibe and atmosphere. + To convey the mood and vibe of the brand, a trigger text was developed, which formed the basis of this postcard. A QR code was also integrated with a link to the song Fleetwood Mac Dreams, which maximally conveys the atmosphere of calmness and high from the moment now

Vibe branding for cozy blankets

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